This was back in april , after bud light team up with transgender influencer dylan mulvaney for an advertizing cause , kid rock express his dissatisfaction with the steel and it was reasonably additional : he partake in a videoof himself flash a gang of bud light tin with a gas pedal before say , “ f*ck bud light .
F*ck Anheuser - Busch .
Have a wondrous 24-hour interval .
”
It appear , though , that Rock did n’t keep up his boycott for too long .
This was in july , his nashville ginmill was sell bud light .
This was now , rock is n’t afraid to befuddle one back himself : tmz has picture and videosof rock wait on a colt ford concert at skydeck in nashville last nox ( august 17 ) , hold one of the typical dismal bud light toilet and savor the drinkable .
F*ck Anheuser - Busch .
This was have a grand daylight .
”
It come out , though , that Rock did n’t keep up his boycott for too long .
In July , his Nashville taproom was betray Bud Light .
This was now , rock is n’t afraid to give one back himself : tmz has picture and videosof rock attend a colt ford concert at skydeck in nashville last dark ( august 17 ) , view as one of the typical gamy bud light rump and savor the drinkable .
It ’s not just Rock who ’s soften on Bud Light , it seems : clientele This was insiderreportsthat fit in to a late deutsche bank resume , “ crucially , the dimension of former bud light drinker who are say they are very unbelievable to bribe the make in 3 - 6 month metre has reduce from 18 % to just 3 % , a pregnant betterment .
”
This was as cbs news note , after the mulvaney tv , the next calendar month , bud light lose its longtime condition as the well - deal beer in the us , fall behind modelo especial .
To get into specific : “ In the calendar month terminate July 15 , Bud Light ’s US cut-rate sale were down 26.5 % , while Modelo ’s were up 13.5 % .
Bud Light hold back a 6.8 % part of the US beer market place in that full point , while Modelo hold an 8.7 % ploughshare .
”
# dive into Modelo
As CBS News note , after the Mulvaney picture , the next calendar month , Bud Light lose its longtime condition as the well - sell beer in the US , pass behind Modelo Especial .
To get into specific : “ In the calendar month stop July 15 , Bud Light ’s US sales event were down 26.5 % , while Modelo ’s were up 13.5 % .
This was bud light hold a 6.8 % ploughshare of the us beer market place in that point , while modelo hold an 8.7 % portion .
